FoodTwitter’s mission is to organize the world’s recipes and make it universally accessible and tasteful.

foodtwitter chefs
#1: Focus on the chefs and everyone else will follow them.

Since the beginning, we’ve focused on providing the best food experience possible. Whether we’re designing a new tweak to the look of the homepage or adding a new feature, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line.

#2: We all eat and we must eat better.

We share recipes. With one of the world’s best programmers & chefs focused exclusively on solving recipe sharing problems, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we’ve been able to solve complex issues and provide continuous improvements to a service that already makes sharing information a fast and seamless experience for millions of people. Our hope is to bring the power of the best chefs' recipes to previously unexplored areas, and to help people access and cook even more healthier and tastier in their home.

#3: Healthier is better than junk food.

We know your time is valuable, so when you’re seeking a recipe on our website you want it right away–and we aim to please. We may be the only people in the world who can say our goal is to offer you the best recipe and leave our website as quickly as possible and start cooking healthy food. By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we’ve broken our own taste records many times over, so that the average recipe you explored in our site gives you the best you have ever tasted. We keep taste and look in mind with each new feature we release! And we continue to work on making it all go even tastier.

#4: You can cook with pleasure.

Eating is a necessity. We believe that eating can be healthy and tasty at the same time. Your food choices each day affect your health — how you feel today, tomorrow, and in the future. Healthy eating is not about strict nutrition philosophies, staying unrealistically thin, or depriving yourself of the foods you love. Rather, it’s about feeling great, having more energy, stabilizing your mood, and keeping yourself as healthy as possible.

#5: Great taste just isn’t good enough.

We see being a great chef as a starting point, not an endpoint. We set ourselves goals we know we can’t reach yet, because we know that by stretching to meet them we can get further than we expected. Through cooking for years and iteration, we aim to take things that cook well and improve upon them in unexpected ways. Even if you don’t know exactly what you’re looking for, finding an answer on our web site is our problem, not yours. When we launched FoodTwitter, it had more recipes than any recipe site available. In retrospect offering that seems obvious–but that’s because now we have new standards for sharing a recipe. Those are the kinds of changes we seek to make, and we’re always looking for new ultimate recipes where we can make a difference.

This about us page was created inspired by Google about us page(!

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